There’s a lot in a company’s name. It is essentially the number one thing your prospects see when they come across your business. A name will motivate or de-motivate clients to check you out whether by word of mouth, on print, or via online means. If you want a real shot at success as a home organizer, you have to get the name thing right. There are a few factors that go into naming your enterprise. In this guide, we have broken it down for you.
What are some of the tips to consider when choosing a good name for a home organizing business? First of all, make sure it reflects your goals for the business. Next, make it catchy by including symbols, acronyms, your name, and a foreign language. Lastly, it should be simple, scalable, available, and capitalize on emotions.
Read on as I explain each of the tips in detail below.
1. It should reflect your goals
First things first, choosing a name that has nothing to do with your goals as a professional organizer is a huge mistake. Granted, you can get away with it but it will do nothing to promote your idea. You need a name that shows your target clients who you are and what you offer right clearly. It should be relatable and depict your goods or services.
It goes without saying that you need to know your goals before choosing a name. Which target group do you want to reach out to? Have you defined your expectations when it comes to your goods and services? How do you want to appeal to your customers? Which niche of home organizing will you be focusing on? These are questions to consider if you don’t have clear goals for your business.
A name such as “Organized Kitchen” or “Bedrooms de-cluttered” convey a better message than “Oregon Organizing” or “Clean Home”. When a target client finds the first two names, they will know what to expect from you unlike the last two which are general.
2. Make it catchy
Once you nail the first step, you need to find a business name that catches the attention of strangers. Think about it: when looking for information on something online, you tend to click on websites with catchy article ideas and company names. It is just human nature to want the best for yourself.
In the highly-competitive environment we live in, getting a catchy name is your only bet to being found in the saturated pool of businesses. Your name needs to be memorable, trendy, and relevant to your industry. To help you get started, here are a few ideas you can consider when looking for a catchy name:
- Use your name: nothing sets you apart than using your own name for a business name. There a couple of Fortune 500 companies that have gone this route including Boeing (the founder is known as William Boeing), Air Jordan (named after founder Michael Jordan), and Chrysler (named after Walter Chrysler).
- Use acronyms: if you don’t feel comfortable using your name, try an acronym instead. Acronyms are easy to remember because they are short. A good example is CNN (Cable News Network) or IKEA (Ingvar Kamprad (founder’s name), Elmtaryd (the village he grew up in), and Agunnaryd (his hometown).
- Use foreign words: many start-ups are too afraid to try another language for a name thinking it will scare their target market. However, you’ll be surprised how intelligent and well-versed people are when it comes to languages. Plus, simple unique words from another language spark some level of curiosity and interest. Volvo (I roll), Regius (belonging to a king), and Acer (sharp and able) are good examples of names with foreign languages.
- Abbreviate: a long business name is a major turn-off. If you’ve settled for a good name that captures your idea but it is rather long, consider using part of it. Cisco which is short for San Francisco is a great example to consider.
- Alter the spelling: lastly, you may also arrive at a catchy name by changing the spelling of your initial business name. Get rid of one letter or add one or two to tweak it completely while maintaining its descriptive nature. Think Tumblr and Flickr for instance. Both omitted the E letter between the last two letters. Or Reebok, a company named after the African antelope “Rhebok”
3. Less is more
In a world of creative and unique names, it can be tempting to choose a complicated name as a professional organizer. Unfortunately, going down this route can achieve the opposite of what the name is intended to. It can confuse your customer and make it hard for them to hang around longer. As you get creative, don’t be extravagant.
You are better off with a simple name that is easy to remember than a trendy one that is too elaborate. As long as the name sends the right message and conveys the obvious, you should be good to go. For example, rather than using the name ‘Digital organizer- shaping lives in Oregon”, just settle for “Value-packed Organizing Oregon.”
4. It should be scalable
When starting out as a home organizer, you may want to leave some room for growth and scalability in the future. Perhaps you want to kick things off as a kitchen specialist but hope to expand your wings in the future. Or, have opened the business in your local area but want to go beyond at some point. This greatly determines what name you will give your business in more ways than one. Rather than calling yourself “kitchen de-cluttered” or “Oregon organizing”, you might want to go with “PeaceofMind Home Organizing” or “AliceRonnie Digital Organizer.” Obviously, if you have no plans to scale your business up in the future, this rule doesn’t apply to you.
5. Capitalize on emotions
Human psychology comes at play during business relationships in a major way. If you want loyal customers that will stick around for the long haul, connect with them emotionally via your business name. To achieve that, use words that trigger an emotional reaction – the kind that reminds your target clients of certain experiences and memories. Examples include Orderly Endeavors, Peace of Mind Organizing, Tranquil Organization, Net & Happy, Clutter Bug, Travelled Organizer, and Sorting Cubbies.
6. Use a business name generator
Despite knowing all the tips above, it is easy to end up with no name or have too many to the point of being overwhelmed.
There are a number of tools online you can use to generate a business name as a home organizer. All you have to do is filter the results to search, select what tickles your fancy, and claim the name. Filter your results by domain name, industry, and location to get creative, customized, and unique names. Here are a few business name generation tools:
7. Find out if the name is available
After finding a good name, you need to determine if it is available. A quick Google search is a good place to start. Go to social networks, the US Patent and Trademark Office Website, and Your Secretary of State website. Finally, you want to find out if your domain name is available if you intend on setting up a website. Use Domize and GoDaddy.com for this action.
Choosing a name for your business may appear less important than other parts of the start-up process. However, it is a very crucial step. Take your time on it, don’t rush anything. Only register a name that fulfills most (if not all) the tips mentioned here.